Template top left
LabelDesign.com logo

Call our Sales Center

Template top right
Template internal bottom

Essentials for a proper beer label design

You might be in the business of making beverages and you are willing to upgrade the looks of your beer brand, or even better – start up a new brand altogether. This is great, but you will have to find a way to attract the attention of customers properly, so that they can buy your new product. Even if you have been relying on quality of the beverage, you will not be able to spike much interest unless you are ready to give something to the eyes of the viewer. With that in mind, you need to think about a good beer label design.

Luckily, there are many professionals who would be able to help you with creating your beer label design. They will give it exactly the splendor which will attract the attention of customers and will give you the initial demand you require. There are few essentials however, which you need to pay attention for, if you want your beer label design to be truly successful.


There is more to the appearance of your beer than the label. Take the shape of the bottle for instance – you might be willing to implement a special design in the craftsmanship of the glass as well. When it comes to this, your beer label design needs to complement the bottle design properly. To set an example, if you are going for a slim bottle, you should choose a label which will be more elegant. If you are going for a manlier feel with the bottle, your beer label design will have to reflect on that as well.

Color schemes

The other thing which naturally comes into mind when creating a good beer label design, is the color scheme of the label itself. You should try to avoid the so-called “screaming” colors unless you are going for a very extravagant feel. Most successful beers choose labels, which are either more luminous, or use milder colors. This way the beer speaks of a strong and elegant feeling. You need to discuss the beer label design with a professional who has had experience in this field, so that everything is successful.


As a whole creating a successful beer label design is not an easy job. If you are targeting the female audience, as it is most commonly with wines, you would have no trouble. For such a neutral beverage like beer however you should strive for balance. Make sure you give it as much thought and patience as you can muster up, so that your product has a successful first impression.